For Immediate Release
April 27, 2018


Event features special screening of HK short video “Love’s Thievery” and “Avengers: Infinity War”

Hong Kong: On April 27, the creative community celebrated World Intellectual Property (IP) Day with the premiere of “Love’s Thievery”, a student-produced short video encouraging creativity and respect for intellectual property rights, followed by a special screening of newly released “Avengers: Infinity War”.

“Love’s Thievery” marks the ninth IPR awareness collaboration between HKISA and Hong Kong Polytechnic University School of Design (PolyU). The short video explores the concept of respecting intellectual property rights in motion pictures. PolyU students Kelly Yip Cheuk Ying, Timmy Tang, Jason Wong Tsz Lok, Mabel Tsang Wing Yu, Venus Ngan Lok Ching and Chaya Chui On Yi were the creative force behind the video, with guidance from Step Cheung, Teaching Fellow at PolyU.

Over 160 guests from government agencies, IPR stakeholders, academia, students of Hang Seng Management College, and graduates of Caritas Institute of Higher Education (CIHE), for the movie lineup.

Addressing the guests, The Hon. Kurt Tong from the U.S. Consulate General in Hong Kong and Macau, said, “The United States and Hong Kong recognize the importance of empowering women to invent, create, and innovate, which, in turn, bolsters the economy and changes our world for the better. Ensuring strong intellectual property rights protections are in place is vital to this effort. We value our collaborative relationships on intellectual property rights here in Hong Kong and we look forward to building on them in the coming year.”

“World IP Day has offered us a unique opportunity each year to learn about the role that IP rights play in encouraging innovation and creativity. The Hong Kong Government has made concerted efforts in working with industry associations in promoting the public awareness of IPR protection in the community,” said Maria Ng, Acting Director of Intellectual Property, the Government of the HKSAR.

“Women play an important role to actuate the development of the local creative industry. In the Hong Kong Film Awards 2018, three female directors are nominated. Today is an essential day to raise public concern on protecting intellectual property and praise women’s contribution,” said Legislator Councillor member the Hon. Ma Fung-kwok, representing the Sports, Performing Arts, Culture and Publication.

“The time is ripe to reflect on ways to ensure that increasing numbers of women and girls across the globe engage in innovation and creativity, and why this is so important,” said Clera Chu, CEO of Clickplay (HK).

“This year’s World Intellectual Property Day celebration is an opportunity to highlight how the intellectual property (IP) system can support innovative and creative women (and indeed everyone) in their quest to bring their amazing ideas to market,” said Dede Chuck, Director and Winner of Dalian Short Film Festival 2017.

“The creative work of filmmakers entertains us and enriches us through the most powerful story telling medium the world has ever known. As a student from the School of Design (Digital Media), I am honoured to have our original video to be released during this important event,” said Kelly Yip, Director of “Love’s Thievery” IPR short video.

“Today’s event provides a great opportunity for the creative community to come together to acknowledge the originality and creativity of filmmakers, the essential role on IP protection and the economic contribution to the community,” said Professor Desmond Hui, Director of the BA in Cultural and Creative Industries Programme, Hang Seng Management College.

“Our business is ultimately a creative business, which relies on being able to take great ideas, turn them into films or television shows, and find ways of getting them in front of audiences. Every step of that process requires thought, imagination and talent, so today is an important day for focusing on our young creative minds and making sure we provide an environment that fully protects their work,” said Robert Lee, Chairman of Hong Kong Creative Industries Association.

“Today is important for raising awareness about the value of creativity and IP, and the need to provide the best possible environment to protect both the content and the role of the creative. If you do not protect your copyright, you have no rights,” said Sam Ho, Managing Director of the HKISA.

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About the HKISA:

The Hong Kong International Screen Association Limited (HKISA) serves to promote and protect the screen community in the Greater China region. In 2014, the film and TV industry in Hong Kong contributed HK$15.58billion and generated a total of HK$1.215billion value-add to the local economy creating more than 30,200 jobs. HKISA works closely with its supporters, government, community and enforcement authorities to achieve its aims. For more information about the HKISA, please visit

About the World Intellectual Property Day:
In 2000, WIPO’s member states designated April 26 – the day on which the WIPO Convention came into force in 1970 – as World IP Day with the aim of increasing general understanding of
IP. Since then, World IP Day has offered a unique opportunity each year to join with others around the globe to consider how IP contributes to the flourishing of music and the arts and to driving the technological innovation that helps shape our world.

The theme of World IP Day 2018 is “Powering change: Woman in innovation and creativity”. This year’s campaign celebrates the brilliance, ingenuity, curiosity and courage of the women who are driving change in our world and shaping our common future. (Source: WIPO official website)

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For more information, contact:
Jane Wong
(852) 2785-0363